Theme: Strengthen Your Online Presence & Increase Sales


Seminar Overview

Today’s generation are digital natives; they don’t know a time without the internet, laptops, smartphones, and apps. This generation are also consumers and every industry is seeing digital technology becoming increasingly integral to a company’s business. Keeping up with changing technology is now vital to ensure staying in business. Industries across the board are seeing a huge shift in technology adoption, integration with every organization in every facet of the economy aligning their operations to compete in a digital world.

The Annual Digital Sales & Marketing Seminar 2018 was organised to do just that, help support businesses, individuals & organisations to keep up with changing digital technology in business and to help find digital solutions.


Venue: The Kenya School of Monetary Studies, Nairobi City County, Kenya.

Date: 6th-7th September 2018

Course Fee: Ksh.46,200/- inclusive of 2 days attendance, 5-course meals, seminar kit and taxes

Pay Scheme: Package of 3 Delegates get 1 Free Slot


Seminar Content  This training will introduce you to a hands on, simplified, integrated approach for understanding the core areas of digital sales & marketing, and how they relate to each other.

Traditional advertising like newspapers, billboards, radio & TV makes it hard to track results. But digital sales & marketing allows you to track return on investment, and that’s why things have been shifting in that direction. In the last decade, spending on digital sales & marketing grew tremendously, even during the low seasons, and it will continue to grow.


Key Benefits

It’s time to see more return from your marketing efforts more quickly without spending all that time testing things out or hiring the staff.

It’s time to cut through the fluff, shortcut your learning curve, and start generating more revenue for your business.

It’s time to dramatically increase your bottom line starting now. It is crucial for any working professional to get more familiar with digital sales & marketing, from general staff all the way to the C-level.

  • Improve your knowledge of digital, social media  and ecommerce
  • Understand more about your web presence and assess its effectiveness
  • Learn about core tactics for marketing and selling online
  • Examine practical examples of how businesses are using digital sales & marketing effectively

Topics will include:

Elevate Your Marketing In 2 Short Days

Day 1

  • Social Media Sales & Marketing
  • Understanding How Search Engines Work
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Web Analytics (Google Analytics)
  • Mobile Messaging Apps and the Constant Evolution of Social Media
  • Content Sales & Marketing

Day 2

  • Influencer Marketing
  • Content Automation
  • E-Commerce Sales & Marketing
  • E-Mail Direct Marketing
  • Display Advertising
  • Best Digital Sales & Marketing Case Studies

The workshop is presented in easy to understand, conversational language, with ample time to ask questions, try new things, and get a better sense of how it all connects. Participants will walk away with a better understanding of the core areas of digital marketing and open the door to further learning and certifications. If possible, please come with your laptop.

Training Certificate

A certificate of participation will be issued.


Who Should Attend This program is designed for managers at all levels, including those in technical and non-technical areas seeking to make better business decisions by understanding digital marketing and its implications. This diversity is one of the program’s strengths: it addresses the needs and builds on the experiences of participants from the private sector, not-for-profit organizations and government services.


Program in Detail The seminar leaders use a mix of lecture sessions, group exercises and class discussions to create an effective environment for learning digital marketing tools and concepts.

This seminar is filled with many examples and illustrations to use as reference point afterwards.

A check-in desk on the venue will be open from 8:00 a.m. and the seminar will run from 8:30 a.m. to 5:00 p.m. each day.


Your Investment will cater for; Presentation, Facilitators fees, A Take Away Workbook, All Training Materials (videos & manuals), Certificate of participation, Sumptuous Meals, Photography & Refreshments.

(Travel & Accommodation is self-sponsored. However, upon request, we shall assist in hotel reservations.)


Sponsor Background Delight Africa is one of East Africa’s most respected providers of professional seminars with a reputation for high-quality, convenient and practical business-skills training in every industry and sector.

As we continue to grow, expand, and change to meet client and market needs, we always remember that every individual customer matters and that collectively, they are our most valuable assets. That’s why our goal is the same today as it was 8 years ago – to provide the best choice in business skills training with maximum convenience to help you – our customer – achieve success!

Limited slots are available for this Event.

For information on participation, contact Catherine.


  • Delight Africa Limited
  • 0722533771

Share our event